Featured
Soulection
Event ID - Art Direction - Motion Graphics - Graphic Design
Soulection Mexico Showcases
2016 -2017
-
Creative and production work for two consecutive Soulection showcases in Guadalajara, building the full visual identity and event experience from the ground up.
Scope of work:
– Visual branding and design system for both editions
– Motion teaser and promo assets for digital rollout
– Event production and on-site creative coordination
– Video capture and post-event recap edits
– Multi-format content for social and media partners
Each year, the visual concept evolved to reflect Soulection’s energy — a blend of global rhythm, future beats, and community. We focused on clean typography, kinetic motion, and warm color palettes to create a cohesive design language that translated across print, digital and video.
Featured
Kaytranada
Event ID - Art Direction - Motion Graphics - Graphic Design - Video Capture
Kaytranada
2015
-
A full-scope creative project for Kaytranada’s first show in Guadalajara. We handled everything from early branding to post-event documentation — shaping the visual and experiential identity of the night.
Scope of work:
– Event branding and promotional graphics
– Motion teaser for pre-event rollout
– Visual direction across all digital formats
– Video capture and post-show recap edit
– Full event production and creative coordination
The visual language combined warm gradients, bold type and rhythmic motion inspired by Kaytranada’s signature sound — blending analog textures with digital fluency to reflect both the intimacy and energy of the set.
Featured
Neon Indian
Event ID - Art Direction - Motion Graphics - Graphic Design
Neon Indian
2015
-
A project built around atmosphere, texture and nostalgia.
For Neon Indian’s Guadalajara show, we crafted a visual identity that leaned into analog imperfection and digital haze — echoing the artist’s synth-heavy, dream-pop aesthetic. From the early rollout to the night-of recap, everything was designed to feel like part of the same warped memory.
What we did:
• Graphic design inspired by VHS-era palettes and distorted type
• Teaser video with glitch animations and lo-fi textures
• Artist Booking
• Social media assets with cohesive look and tone
This wasn’t just promotion. It was a designed experience that felt as layered and unpredictable as the sound itself.
Featured
Nørdika
Event ID - Art Direction - Motion Graphics - Graphic Design
Erlend Øye & Kakkmaddafakka
2014
-
An early milestone in shaping the live music scene in Guadalajara.
For this special edition of nørdika, we brought together Erlend Øye and Kakkmaddafakka for a night that felt like it belonged somewhere between a beach party and a European club.
What we handled:
• Visual identity and graphic design for promo rollout
• Teaser video with playful motion and color blocking
• Format-adapted content for digital platforms
Looking back, it marked the beginning of a design language we kept refining in the years to come.
Featured
Claptone
Event ID - Art Direction - Motion Graphics - Graphic Design
Claptone
2015
-
An immersive experience built around mystery, rhythm and gold.
For Claptone’s show in Guadalajara, we designed a world that matched his sonic identity: masked, refined, and hypnotic. From the visual rollout to the night-of visuals and recap, everything was crafted to feel part of a secret ritual.
Work delivered:
• Event identity and print/digital design
• Motion teaser with baroque-inspired transitions and textures
• Artist booking
• Modular content adapted for social media formats
This project was less about the artist and more about the atmosphere. We treated it as a one-night-only brand — ephemeral but cohesive, elegant but built to move.
